As a resident of South Dakota, I just have to cringe at the new state anti-meth ad campaign that uses the above slogan as its tag line. After watching it the first time, I thought it was a Saturday Night Live skit. I was expecting Dan Aykroyd and Jane Curtin to pop up in cameo roles.
As a taxpayer I wonder if we can sue the ad company that came up with that to get our $449,000 back. I wish there were video of the pitch meeting where the ad company presented this lunacy to state officials. Everyone thought it was a good idea? Unbelievable.